Retail & E-Commerce

Digital Transformation in Retail: 40% More Accurate Stock Forecasting with SAP

From chain supermarkets to D2C brands, Turkey’s retail leaders are no longer just selling; they are understanding customers, optimizing inventory, and achieving omnichannel growth with SAP.

OCY Consulting enables end-to-end digitalization, from sales to customer relationship management, using SAP S/4HANA and industry-specific modules, driving both efficiency and growth.

Industry Challenges & Our Solutions

1. Omnichannel Sales Management

SAP danışmanlık

Problem: Stock and pricing inconsistencies across online and offline channels

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Solution: SAP CAR (Customer Activity Repository) + SAP Commerce Cloud

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Result: 92% increase in channel-specific stock accuracy, 85% reduction in pricing discrepancies

2. CRM and Customer Segmentation

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Problem: Disorganized customer data and unsuccessful campaigns in D2C brands

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Solution: SAP Emarsys + SAP CDP (Customer Data Platform)

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Result: 38% increase in campaign conversion rates, 72% improvement in customer segmentation accuracy

3. AI-Powered Inventory Forecasting

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Problem: Risk of overstocking or understocking due to seasonal fluctuations

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Solution: SAP IBP + AI-driven demand forecasting (considering weather, promotions, and historical sales)

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Result: 40% reduction in excess inventory, 96% product availability success

How Chain Supermarkets and D2C Brands Create Value with SAP?

1. Order and Delivery Management

Problem: Delivery delays and high return rates in online orders

SAP Solution:

SAP TM + SAP EWM integration

Route optimization and in-warehouse acceleration

Case Study: At a food retailer, delivery time reduced from 48 hours to 24 hours, with 30% decrease in returns

2. Campaign and Loyalty Management

Problem: Low engagement rates in loyalty programs

SAP Solution:

SAP Loyalty Management + SAP Emarsys

Personalized campaigns and reward systems

Case Study: At a cosmetics D2C brand, loyalty program engagement increased from 19% to 54%

3. Sustainability and Recycling Tracking

Problem: Tracking packaging waste and ensuring regulatory compliance

SAP Solution:

SAP EHS + SAP Waste Management

Recycling dashboards and carbon reporting

Case Study: At a home goods retailer, recycling rate improved from 23% to 49%

Why Choose OCY for SAP S/4HANA?

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Industry References:

Consulting services provided to 6 out of Turkey’s top 15 retail brands

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Customized Solutions:

SAP configurations designed specifically for chain stores and D2C dynamics

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Integrated Capabilities:

End-to-end sales and customer management with the synergy of SAP Commerce Cloud + Emarsys + IBP