From chain supermarkets to D2C brands, Turkey’s retail leaders are no longer just selling; they are understanding customers, optimizing inventory, and achieving omnichannel growth with SAP.
OCY Consulting enables end-to-end digitalization, from sales to customer relationship management, using SAP S/4HANA and industry-specific modules, driving both efficiency and growth.

Problem: Stock and pricing inconsistencies across online and offline channels

Solution: SAP CAR (Customer Activity Repository) + SAP Commerce Cloud

Result: 92% increase in channel-specific stock accuracy, 85% reduction in pricing discrepancies

Problem: Disorganized customer data and unsuccessful campaigns in D2C brands

Solution: SAP Emarsys + SAP CDP (Customer Data Platform)

Result: 38% increase in campaign conversion rates, 72% improvement in customer segmentation accuracy

Problem: Risk of overstocking or understocking due to seasonal fluctuations

Solution: SAP IBP + AI-driven demand forecasting (considering weather, promotions, and historical sales)

Result: 40% reduction in excess inventory, 96% product availability success
Problem: Delivery delays and high return rates in online orders
SAP Solution:
SAP TM + SAP EWM integration
Route optimization and in-warehouse acceleration
Case Study: At a food retailer, delivery time reduced from 48 hours to 24 hours, with 30% decrease in returns
Problem: Low engagement rates in loyalty programs
SAP Solution:
SAP Loyalty Management + SAP Emarsys
Personalized campaigns and reward systems
Case Study: At a cosmetics D2C brand, loyalty program engagement increased from 19% to 54%

Consulting services provided to 6 out of Turkey’s top 15 retail brands

SAP configurations designed specifically for chain stores and D2C dynamics

End-to-end sales and customer management with the synergy of SAP Commerce Cloud + Emarsys + IBP